How the Patient-Doctor Relationship Has Changed

As patients take on more responsibility for their medical bills, they are more often approaching healthcare decisions with a retail-oriented mindset, like they do when they shop. It’s no longer enough to provide high-quality care or for providers to rely on clinical excellence.

Today, patients want convenience, access to their doctors outside of the office, and outstanding service in every aspect of their care. While communication preferences vary by generation, it’s clear that a variety of communication touch points are needed to meet patients’ needs and expectations – and that the generational preferences are closer together than you might guess.

Across specialties, factors such as dissatisfaction with practice logistics – including wait times, office/staff interactions, convenience, communication, and the ability to make an appointment with ease – are prompting patients across generations to switch chiropractors.

Here’s a quick look at generational patient retention:


  • 43% are likely to switch practices in the next few years
  • 54% have already made a switch in the past two to three years

Generation X

  • 44% are likely to switch practices in the next three years

Baby Boomers

-20% are likely to switch practices in the next three years

Are you doing everything you can to retain your patient roster?

Ready to provide digital care?